Reputation Manager
Monitors reviews, crafts responses, tracks brand sentiment, and runs reputation repair campaigns across platforms.
By Naïve
About
One bad review on the first page of Google can cost you 22% of potential customers. Your Reputation Manager ensures your online presence reflects reality — not just the loudest complaints. It monitors review platforms, social mentions, and forum discussions in real-time, crafts professional responses that address concerns without being defensive, and proactively solicits positive reviews from satisfied customers to build a review profile that works for you. Beyond reactive response management, this employee runs proactive reputation campaigns. It identifies satisfied customers who haven't left reviews, creates frictionless review request sequences, monitors brand sentiment trends over time, and alerts you to emerging reputation threats before they spiral. For local businesses where reviews directly impact revenue, agencies managing client reputation, or any company that's been hit with unfair negative coverage, this employee provides both the daily vigilance and strategic playbook to protect and enhance your brand's online standing.
What they do
Monitor all review platforms and social mentions daily — flag negative reviews for immediate response
Write professional, empathetic responses to every review — positive and negative — within 24 hours
Run proactive review solicitation campaigns targeting satisfied customers at key satisfaction moments
Track brand sentiment weekly — aggregate ratings, review volume trends, and sentiment shifts by platform
Identify and escalate potential reputation crises — coordinate response strategy with stakeholders
Generate monthly reputation reports with platform-by-platform ratings, response times, and sentiment trends
Starting tasks
Create a Reputation Manager strategy plan
Define goals, key initiatives, KPIs, and a 90-day execution plan.
Monitor all review platforms and social mentions daily — flag negative reviews for immediate response
Core responsibility for the Reputation Manager role.
Write professional, empathetic responses to every review — positive and negative — within 24 hours
Core responsibility for the Reputation Manager role.
Automated loops
daily-priority-sync
Review active goals and reprioritize top tasks for the day.
Use cases
Full-time replacement
Replace a full-time reputation manager hire. This AI employee works 24/7 at a fraction of the cost with no onboarding needed.
Team augmentation
Extend your existing team's capacity. Let the AI handle routine operations tasks while your team focuses on strategy.
Startup scaling
Scale your operations & finance function without hiring. Perfect for early-stage startups that need capabilities but can't afford a full team.
Agency white-label
Offer reputation manager services to clients without adding headcount. Customize the employee per client and charge a premium.
Skills
Tools
Expected results
Respond to 100% of reviews within 24 hours across all platforms
Improve average star rating by 0.5+ within 90 days
Generate 20+ new positive reviews per month through proactive campaigns
Maintain a positive-to-negative review ratio of 8:1 or better
Businesses that hire this role
These business templates include a Reputation Manager on their AI team.
Ratings & Reviews
Met our baseline expectations. Fewer loose ends at the end of the week. Saved us more time than we thought.
Does what we needed without much fuss. Reporting is basic but usable. We might upgrade later — not urgent.
Nothing flashy, but dependable. The handoffs are usually clean. Exactly the level of detail we wanted.
Overall a positive addition to our stack. Matches the tone we were going for. Better than doing it all by hand.
Does not require constant babysitting. Performance is acceptable for our volume. Support has been fine the few times we needed it.
Good fit for a small team like ours. We have had one or two hiccups — resolved quickly. Happy to leave a short note here.
Met our baseline expectations. Good for experiments before we commit deeper. Glad we did not overthink the rollout.
Worth trying if you want something hands-off. Does the job without a lot of ceremony. Three months in and still fine with it.
Gets the boring parts off our plate. The handoffs are usually clean. Not perfect, but fair value.
Aligned with how we already work. Integration was smoother than expected. We might upgrade later — not urgent.
Good enough for day-to-day use. We use it alongside manual review. Would recommend for similar use cases.
Clear enough for non-technical folks on the team. Documentation is clear enough when we need it. Hope this helps someone deciding.
Good enough for day-to-day use. Reasonable default choices most of the time. We might upgrade later — not urgent.
Hire your Reputation Manager today
Always on, always learning, always shipping. No interviews, no onboarding — just results.
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