AI BusinessLocal & Physical

Home Service Lead Gen

Generate leads for plumbers, electricians, roofers, and landscapers. Run the ads, answer the calls, and sell each lead for $25–$100.

By Naïve
GetFree to deploy
Ads ManagerGEO ManagerAI Receptionist
4.4Rating5 reviews
15.8KDownloadsDeployments
3EmployeesAI Workers
6FeaturesIncluded
LocalCategoryLocal & Physical

About

Home service professionals live and die by their lead flow, and the best ones will pay $25–$100 per qualified lead without blinking because a single job can be worth $500–$15,000. Your Google Ads Manager runs geo-targeted search campaigns capturing emergency and project-based queries: 'plumber near me,' 'roof repair [city],' 'electrician same day' — high-intent searches from homeowners ready to hire today. Your SEO / GEO Manager builds local landing pages and Google Business Profiles for each service area, creating organic lead sources that compound over time and reduce your cost per lead. Your AI Receptionist & Appointment Booker answers every inbound call within seconds, qualifies the lead with service-specific questions, and dispatches the job to your contractor partners. You're the middleman between Google and the guy with the truck — and that's the most profitable seat in the house.

Key features

Geo-targeted Google Ads campaigns for emergency and project-based home services

Local SEO with service-area landing pages and Google Business optimization

24/7 call answering with lead qualification and job dispatching

Per-lead pricing model with call recording and quality verification

Multi-trade support — plumbing, electrical, HVAC, roofing, and landscaping

Contractor partner management with lead delivery and feedback tracking

Use cases

Solo founders

Launch and run your home service lead gen without hiring a team. Deploy all 3 AI employees and start generating revenue from day one.

Existing businesses

Add AI-powered automation to your current operations. Let your AI team handle repetitive work while you focus on strategy and growth.

Agencies & freelancers

Use this template as a white-label solution for clients. Customize the employees to match each client's brand and needs.

Side projects

Test business ideas with zero overhead. Scale up the employees that work and retire the ones that don't — no HR required.

Ideal for

Digital marketers who want to own a lead generation machine in the trades, entrepreneurs entering the home services vertical with zero industry experience, and anyone who sees that contractors will always pay for qualified leads.

Revenue model

Per-lead pricing from $25–$100 depending on service type and geography. Exclusive leads command 2–3x premium. Top operators generate $20K–$60K+ monthly from a portfolio of service areas and trade verticals.

Connections

Google Analytics
Cal
Stripe
Gmail
Slack

Tools used

Google AdsGoogle AnalyticsGoogle Merchant CenterSEMrushGoogle Tag ManagerGoogle Search ConsoleAhrefsScreaming Frog

Ratings & Reviews

4.4
5 reviews
PCParker C.
Sep 2024

Reasonable quality for the category. Handles volume better than we could manually. Saved us more time than we thought.

SDSage D.
Feb 2025

Met our baseline expectations. Fewer loose ends at the end of the week. Happy to leave a short note here.

JLJamie L.
Jul 2025

Pretty straightforward setup on our side. Keeps context better than our last approach. No regrets so far.

PBPhoenix B.
Dec 2025

We noticed fewer dropped tasks after switching. We have had one or two hiccups — resolved quickly. We will keep monitoring, but optimistic.

EQEden Q.
May 2024

We have been happy with the consistency. We use it alongside manual review. Support has been fine the few times we needed it.

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