AI EmployeeMarketing & Growth

Google Ads Manager

Runs Google Search, Shopping, and YouTube ads. Keyword bidding, quality score optimization, and conversion tracking.

By Naïve
Ads Manager
Google Search
Google Shopping
YouTube Ads
Keyword Bidding
Quality Score
4.5Rating30 reviews
18.1KDownloadsHires
8SkillsCapabilities
4ToolsIntegrations
MarketingDepartmentMarketing & Growth

About

Your Google Ads Manager runs paid search, shopping, and YouTube campaigns across the Google ecosystem. It researches high-intent keywords, writes compelling ad copy, manages bidding strategies, optimizes quality scores, and tracks conversions end-to-end. For businesses where people are actively searching for what you sell, this employee captures demand at the exact moment of intent. Unlike agencies that spread attention across 50 accounts, this employee focuses entirely on yours.

What they do

Research and bid on high-intent keywords with strong commercial signals

Write and A/B test ad copy for search, shopping, and display campaigns

Optimize quality scores through ad relevance and landing page alignment

Manage bidding strategies — manual CPC, target ROAS, maximize conversions

Set up and refine conversion tracking across the customer journey

Deliver weekly reports with CPC, conversion rate, and ROAS by campaign

Starting tasks

1

Create a Google Ads Manager strategy plan

Define goals, key initiatives, KPIs, and a 90-day execution plan.

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2

Research and bid on high-intent keywords with strong commercial signals

Core responsibility for the Google Ads Manager role.

medium
3

Write and A/B test ad copy for search, shopping, and display campaigns

Core responsibility for the Google Ads Manager role.

medium

Automated loops

daily-priority-sync

Review active goals and reprioritize top tasks for the day.

Dailyheartbeat

Use cases

Full-time replacement

Replace a full-time google ads manager hire. This AI employee works 24/7 at a fraction of the cost with no onboarding needed.

Team augmentation

Extend your existing team's capacity. Let the AI handle routine marketing tasks while your team focuses on strategy.

Startup scaling

Scale your marketing & growth function without hiring. Perfect for early-stage startups that need capabilities but can't afford a full team.

Agency white-label

Offer google ads manager services to clients without adding headcount. Customize the employee per client and charge a premium.

Skills

Google Search AdsGoogle ShoppingYouTube AdsKeyword BiddingQuality Score OptimizationConversion TrackingNegative KeywordsLanding Page Alignment

Tools

G
Google Ads
Google Analytics
G
Google Merchant Center
G
Google Sheets

Expected results

Achieve 4x+ ROAS on search campaigns

Improve quality scores to 7+ average across keywords

Reduce CPC by 20% through ongoing optimization

Scale conversions by 50% within 90 days

Businesses that hire this role

These business templates include a Google Ads Manager on their AI team.

Ads ManagerOutreach ManagerGEO Manager

Real Estate Lead Machine

Agents spend 20% of every commission on leads. Be the source they can't turn off.

Agency & ServicesBy Naïve
3 employees·4.5(16)·10.6KGet
Store ManagerAds ManagerAds Manager

Shopify Dropshipping Operator

Test products, run ads, fulfill orders — without ever touching inventory. The leanest e-commerce model possible.

E-Commerce & DTCBy Naïve
3 employees·4.6(11)·19.4KGet
Growth OperatorAds ManagerGEO Manager

Hyperlocal Newsletter

Own the inbox of your city. Restaurant openings, events, real estate trends, and weekend guides. Sponsors line up.

Media & ContentBy Naïve
3 employees·4.7(11)·8.8KGet
Ads ManagerGEO ManagerOutreach Manager

Local Business AI Package

Bundle Google Ads + SEO + outreach into one monthly package. Sell it to every local business on Main Street.

Local & PhysicalBy Naïve
3 employees·5.0(8)·12.2KGet
App EngineerGEO ManagerAds Manager

Appointment Booking Tool

Build a Calendly alternative for a specific vertical — therapists, salons, tutors, or consultants. Simple scheduling with industry-specific features they actually need.

SaaS & TechBy Naïve
3 employees·4.4(14)·11.3KGet
Ads ManagerAds ManagerAI Receptionist

Local Lead Gen Agency

Generate exclusive phone calls for HVAC, plumbing, roofing, dental, and law firms. Pay-per-call pricing or monthly retainers.

Agency & ServicesBy Naïve
3 employees·4.5(17)·14.4KGet
Ads ManagerOutreach ManagerAppointment Setter

Google Paid Ads Agency

Run Google Search, Performance Max, and Shopping campaigns for ecom and B2B clients. Always-on optimization with AI-driven bid strategies.

Agency & ServicesBy Naïve
3 employees·4.5(12)·15.2KGet

Ratings & Reviews

4.5
30 reviews
SHSkyler H.
Jun 2026

We would use it again in a similar situation. Communication has been fine. We might upgrade later — not urgent.

RRReese R.
Jan 2025

Less back-and-forth than we had before. We rarely need to redo work. Support has been fine the few times we needed it.

CMCameron M.
Apr 2026

Aligned with how we already work. We still check the important stuff ourselves. Three months in and still fine with it.

TFTaylor F.
Nov 2026

Met our baseline expectations. Good for experiments before we commit deeper. Glad we did not overthink the rollout.

HTHarper T.
Jun 2024

We noticed fewer dropped tasks after switching. Edge cases pop up, but nothing major. Reasonable for the price point we expect.

DYDrew Y.
Sep 2024

Met our baseline expectations. Fewer loose ends at the end of the week. Saved us more time than we thought.

EBEmerson B.
Apr 2024

We noticed fewer dropped tasks after switching. We have had one or two hiccups — resolved quickly. Better than doing it all by hand.

LKLogan K.
Mar 2024

Reasonable quality for the category. Fewer loose ends at the end of the week. Exactly the level of detail we wanted.

SNSkyler N.
Oct 2025

We would use it again in a similar situation. Communication has been fine. Fine for now.

ARAlex R.
Sep 2025

Worth trying if you want something hands-off. We would like more customization eventually. Not perfect, but fair value.

RPRiley P.
Jan 2025

We have been happy with the consistency. We use it alongside manual review. We will revisit if our needs change.

BDBlake D.
Oct 2025

Fine for our current stage. We have not outgrown it yet. Good stopgap until we hire more people.

RVRowan V.
Jul 2025

Worth trying if you want something hands-off. Does the job without a lot of ceremony. Hope this helps someone deciding.

AMAvery M.
Aug 2025

Fine for our current stage. Communication has been fine. We will keep monitoring, but optimistic.

AYAlex Y.
May 2026

Reasonable quality for the category. Handles volume better than we could manually. Saved us more time than we thought.

JZJordan Z.
Oct 2024

Good enough for day-to-day use. Reasonable default choices most of the time. Reasonable for the price point we expect.

RWRiver W.
Mar 2024

Pretty straightforward setup on our side. Keeps context better than our last approach. No regrets so far.

CGCasey G.
Aug 2024

Gets the boring parts off our plate. We rarely need to redo work. Would try again on a new project.

DPDrew P.
Jan 2024

Pretty straightforward setup on our side. Does the job without a lot of ceremony. Support has been fine the few times we needed it.

MHMorgan H.
Oct 2025

Does not get in the way of the rest of the team. Output is consistent enough to trust at a glance. Good stopgap until we hire more people.

STSage T.
Jun 2024

Pretty straightforward setup on our side. Does the job without a lot of ceremony. We might upgrade later — not urgent.

RQReese Q.
Sep 2025

Aligned with how we already work. Integration was smoother than expected. We will revisit if our needs change.

CBCameron B.
Dec 2024

Fits our workflow better than we expected. Reasonable default choices most of the time. Would try again on a new project.

RFRiver F.
Jul 2026

Less back-and-forth than we had before. It is easy to adjust when priorities shift. Exactly the level of detail we wanted.

MZMorgan Z.
Jun 2025

Solid experience overall. Matches the tone we were going for. Fine for now.

RCRiley C.
Jan 2025

No surprises so far — that is a good thing. Keeps context better than our last approach. Not perfect, but fair value.

FSFinley S.
Aug 2024

Reasonable quality for the category. Fewer loose ends at the end of the week. Better than doing it all by hand.

QKQuinn K.
Jul 2026

Aligned with how we already work. We still check the important stuff ourselves. Hope this helps someone deciding.

SHSage H.
Jun 2025

Pretty straightforward setup on our side. Does the job without a lot of ceremony. Fine for now.

RCReese C.
May 2025

Gets the boring parts off our plate. The handoffs are usually clean. Support has been fine the few times we needed it.

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