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AI EmployeeSales & Revenue

TikTok & Instagram Creator Sourcer

Finds micro-creators that match your brand, negotiates rates, and keeps your UGC roster full and ready.

Rating4.726 reviews
Downloads12.1KHires
Skills8Capabilities
Tools6Integrations
DepartmentSalesSales & Revenue

About

Great UGC campaigns live or die by creator quality, and finding the right ones is a full-time job. This employee searches TikTok and Instagram for micro-creators matching your brand's aesthetic and audience, evaluates engagement rates and content quality, sends outreach with your brief and rate card, negotiates pricing, and manages contracts. For DTC brands spending $20K+/mo on UGC, it keeps your creator roster full and your content pipeline flowing without the bottleneck of manual scouting.

What they do

01

Search and identify 20+ potential creators per week matching brand criteria

02

Evaluate creator profiles for engagement rate, content quality, and audience fit

03

Send personalized outreach to creators with briefs and rate cards

04

Negotiate rates and manage creator contracts and deliverables

05

Build and maintain an active creator roster organized by niche and style

06

Track creator performance and recommend top performers for repeat campaigns

Skills

Creator DiscoveryTikTok ResearchInstagram ScoutingRate NegotiationContract ManagementRoster BuildingQuality AssessmentOutreach Campaigns

Tools

TikTokInstagramBilloInsenseNotionGoogle Sheets

Expected results

Source 30+ new creators per month matching brand criteria

Achieve 40%+ response rate on creator outreach

Negotiate average rates 20% below market

Maintain active roster of 50+ vetted creators

Businesses that hire this role

These business templates include a TikTok & Instagram Creator Sourcer on their AI team.

Ratings & Reviews

4.7
26 reviews
Morgan N.Oct 2024

Fine for our current stage. We have not outgrown it yet. Fine for now.

Eden R.Sep 2026

Simple to reason about when something changes. We still check the important stuff ourselves. Support has been fine the few times we needed it.

Finley J.Apr 2024

Nothing flashy, but dependable. The handoffs are usually clean. Would try again on a new project.

Quinn W.Jul 2026

Met our baseline expectations. Good for experiments before we commit deeper. No regrets so far.

Sage D.Feb 2024

Does not get in the way of the rest of the team. Output is consistent enough to trust at a glance. Fine for now.

Alex C.Sep 2025

Gets the boring parts off our plate. The handoffs are usually clean. Support has been fine the few times we needed it.

Cameron J.Apr 2026

Clear enough for non-technical folks on the team. Documentation is clear enough when we need it. Better than doing it all by hand.

River V.Jul 2026

Does not require constant babysitting. Integration was smoother than expected. Hope this helps someone deciding.

Harper Z.Oct 2025

Reasonable quality for the category. Handles volume better than we could manually. Reasonable for the price point we expect.

Riley P.Jan 2026

No surprises so far — that is a good thing. Keeps context better than our last approach. Not perfect, but fair value.

Parker Q.Jan 2024

We have been happy with the consistency. We use it alongside manual review. Not perfect, but fair value.

Jordan T.Oct 2025

Solid experience overall. Matches the tone we were going for. Good stopgap until we hire more people.

Taylor W.Jul 2026

Good fit for a small team like ours. Performance is acceptable for our volume. No regrets so far.

Phoenix J.Dec 2024

Reasonable quality for the category. Fewer loose ends at the end of the week. Would recommend for similar use cases.

Eden C.May 2025

Aligned with how we already work. Integration was smoother than expected. Keeps us honest about what is automated vs not.

Harper T.Oct 2025

No surprises so far — that is a good thing. Keeps context better than our last approach. Good stopgap until we hire more people.

Quinn F.Mar 2025

Reasonable quality for the category. Fewer loose ends at the end of the week. Does not solve everything, but covers the basics.

Finley M.Apr 2024

We would use it again in a similar situation. Turnaround feels predictable. We will keep monitoring, but optimistic.

Reese Q.Sep 2024

Pretty straightforward setup on our side. Does the job without a lot of ceremony. Not perfect, but fair value.

Jordan D.Feb 2025

Worth trying if you want something hands-off. We would like more customization eventually. Fine for now.

Harper H.Jun 2024

Met our baseline expectations. Fewer loose ends at the end of the week. Fine for now.

Drew Y.Sep 2025

Fits our workflow better than we expected. Helpful when the team is stretched thin. Keeps us honest about what is automated vs not.

Emerson G.Apr 2024

Met our baseline expectations. Good for experiments before we commit deeper. Three months in and still fine with it.

Logan K.Mar 2024

Solid experience overall. Reporting is basic but usable. Does not solve everything, but covers the basics.

Skyler N.Jun 2026

No surprises so far — that is a good thing. Keeps context better than our last approach. Good stopgap until we hire more people.

Reese P.Jan 2025

We have been happy with the consistency. We use it alongside manual review. We will revisit if our needs change.

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