SMMA (Social Media Marketing Agency)
Run paid ads and organic social for local businesses. The OG agency model — now with zero employees.
About
Social media marketing agencies are the most accessible agency model on earth, and AI employees make them virtually free to operate. Your Meta Ads Manager runs Facebook and Instagram campaigns optimized for leads, sales, and foot traffic for local and e-commerce clients. Your TikTok Ads Manager taps into the fastest-growing ad platform for clients targeting younger demographics. Your Short-Form Content Repurposer produces organic content across all platforms to complement paid efforts. Your Cold Email Outreach Manager fills the pipeline with outbound targeting businesses that are wasting money on boosted posts. Serve 20+ clients with the output of a full team.
Key features
Paid ad management across Meta and TikTok with ROAS optimization
Organic content production — posts, stories, Reels, and TikToks
Client acquisition pipeline via cold email on autopilot
Monthly reporting dashboards with spend, leads, and revenue attribution
Creative asset production — ad copy, visuals, and video scripts
Client onboarding workflows with brand voice and goal documentation
Ideal for
Marketing professionals who want to launch an agency with zero overhead, college students learning digital marketing by doing, and entrepreneurs who see the evergreen demand from businesses that need social media help.
Revenue model
Monthly retainers from $1,000–$5,000 per client. Agencies on Naïve serve 25+ clients with 85%+ margins since AI replaces the team.
Your AI team
These employees work together autonomously to run your smma (social media marketing agency).
Meta Ads Manager
Creates, launches, and optimizes ad campaigns across Facebook and Instagram. Budget allocation, A/B testing, and ROAS tracking.
Marketing & Growth · 8 skillsTikTok Ads Manager
Runs TikTok ad campaigns — Spark Ads, In-Feed, and TopView. Creative testing, audience building, and spend optimization.
Marketing & Growth · 8 skillsShort-Form Content Repurposer
Turns podcasts, YouTube videos, and blogs into TikToks, Reels, and Shorts with hooks, captions, and trending audio.
Marketing & Growth · 8 skillsCold Email Outreach Manager
Builds prospect lists, writes personalized cold sequences, manages deliverability, and books meetings on autopilot.
Sales & Revenue · 8 skillsRatings & Reviews
Does not get in the way of the rest of the team. Handles volume better than we could manually. We will keep monitoring, but optimistic.
No surprises so far — that is a good thing. Helpful when the team is stretched thin. Does not solve everything, but covers the basics.
Pretty straightforward setup on our side. Does the job without a lot of ceremony. Good stopgap until we hire more people.
We noticed fewer dropped tasks after switching. Edge cases pop up, but nothing major. We will revisit if our needs change.
Helpful for keeping things moving. We have not outgrown it yet. Would try again on a new project.
We noticed fewer dropped tasks after switching. We have had one or two hiccups — resolved quickly. No regrets so far.
Aligned with how we already work. Integration was smoother than expected. Reasonable for the price point we expect.
Gets the boring parts off our plate. The handoffs are usually clean. Support has been fine the few times we needed it.
Pretty straightforward setup on our side. Keeps context better than our last approach. Would try again on a new project.
Steady output week to week. Edge cases pop up, but nothing major. Glad we did not overthink the rollout.
Simple to reason about when something changes. Good for routine work in the middle of the funnel. Glad we did not overthink the rollout.
Does not get in the way of the rest of the team. Handles volume better than we could manually. Would try again on a new project.
Does not require constant babysitting. Performance is acceptable for our volume. Keeps us honest about what is automated vs not.
Does what we needed without much fuss. Reporting is basic but usable. We might upgrade later — not urgent.
Clear enough for non-technical folks on the team. Documentation is clear enough when we need it. Does not solve everything, but covers the basics.
Good enough for day-to-day use. We use it alongside manual review. Better than doing it all by hand.
Does not require constant babysitting. Performance is acceptable for our volume. Support has been fine the few times we needed it.
No surprises so far — that is a good thing. Keeps context better than our last approach. Good stopgap until we hire more people.
No surprises so far — that is a good thing. Helpful when the team is stretched thin. Does not solve everything, but covers the basics.
Gets the boring parts off our plate. We rarely need to redo work. Better than doing it all by hand.
Does not get in the way of the rest of the team. Handles volume better than we could manually. We will keep monitoring, but optimistic.
No surprises so far — that is a good thing. Helpful when the team is stretched thin. Does not solve everything, but covers the basics.
Overall a positive addition to our stack. Good for routine work in the middle of the funnel. Happy to leave a short note here.
Clear enough for non-technical folks on the team. It is easy to adjust when priorities shift. Keeps us honest about what is automated vs not.
Worth trying if you want something hands-off. Does the job without a lot of ceremony. Better than doing it all by hand.
Gets the boring parts off our plate. We rarely need to redo work. Hope this helps someone deciding.
Worth trying if you want something hands-off. We would like more customization eventually. Reasonable for the price point we expect.
We would use it again in a similar situation. Communication has been fine. Saved us more time than we thought.
Does not get in the way of the rest of the team. Handles volume better than we could manually. Would try again on a new project.
Less back-and-forth than we had before. It is easy to adjust when priorities shift. No regrets so far.
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