TikTok & Instagram Creator Sourcer
Finds micro-creators that match your brand, negotiates rates, and keeps your UGC roster full and ready.
By Naïve
About
Great UGC campaigns live or die by creator quality, and finding the right ones is a full-time job. This employee searches TikTok and Instagram for micro-creators matching your brand's aesthetic and audience, evaluates engagement rates and content quality, sends outreach with your brief and rate card, negotiates pricing, and manages contracts. For DTC brands spending $20K+/mo on UGC, it keeps your creator roster full and your content pipeline flowing without the bottleneck of manual scouting.
What they do
Search and identify 20+ potential creators per week matching brand criteria
Evaluate creator profiles for engagement rate, content quality, and audience fit
Send personalized outreach to creators with briefs and rate cards
Negotiate rates and manage creator contracts and deliverables
Build and maintain an active creator roster organized by niche and style
Track creator performance and recommend top performers for repeat campaigns
Starting tasks
Create a TikTok & Instagram Creator Sourcer strategy plan
Define goals, key initiatives, KPIs, and a 90-day execution plan.
Search and identify 20+ potential creators per week matching brand criteria
Core responsibility for the TikTok & Instagram Creator Sourcer role.
Evaluate creator profiles for engagement rate, content quality, and audience fit
Core responsibility for the TikTok & Instagram Creator Sourcer role.
Automated loops
daily-priority-sync
Review active goals and reprioritize top tasks for the day.
Use cases
Full-time replacement
Replace a full-time tiktok & instagram creator sourcer hire. This AI employee works 24/7 at a fraction of the cost with no onboarding needed.
Team augmentation
Extend your existing team's capacity. Let the AI handle routine sales tasks while your team focuses on strategy.
Startup scaling
Scale your sales & revenue function without hiring. Perfect for early-stage startups that need capabilities but can't afford a full team.
Agency white-label
Offer tiktok & instagram creator sourcer services to clients without adding headcount. Customize the employee per client and charge a premium.
Skills
Tools
Expected results
Source 30+ new creators per month matching brand criteria
Achieve 40%+ response rate on creator outreach
Negotiate average rates 20% below market
Maintain active roster of 50+ vetted creators
Businesses that hire this role
These business templates include a TikTok & Instagram Creator Sourcer on their AI team.
UGC Production Studio
The creative factory DTC brands can't build in-house. Scripts, creator sourcing, briefs, and revisions — all handled.
Influencer Outreach Agency
Source, vet, and manage creator partnerships for brands. Find the right influencers, negotiate deals, and deliver campaigns that convert.
Ratings & Reviews
Fine for our current stage. We have not outgrown it yet. Fine for now.
Simple to reason about when something changes. We still check the important stuff ourselves. Support has been fine the few times we needed it.
Nothing flashy, but dependable. The handoffs are usually clean. Would try again on a new project.
Met our baseline expectations. Good for experiments before we commit deeper. No regrets so far.
Does not get in the way of the rest of the team. Output is consistent enough to trust at a glance. Fine for now.
Gets the boring parts off our plate. The handoffs are usually clean. Support has been fine the few times we needed it.
Clear enough for non-technical folks on the team. Documentation is clear enough when we need it. Better than doing it all by hand.
Does not require constant babysitting. Integration was smoother than expected. Hope this helps someone deciding.
Reasonable quality for the category. Handles volume better than we could manually. Reasonable for the price point we expect.
No surprises so far — that is a good thing. Keeps context better than our last approach. Not perfect, but fair value.
We have been happy with the consistency. We use it alongside manual review. Not perfect, but fair value.
Solid experience overall. Matches the tone we were going for. Good stopgap until we hire more people.
Good fit for a small team like ours. Performance is acceptable for our volume. No regrets so far.
Reasonable quality for the category. Fewer loose ends at the end of the week. Would recommend for similar use cases.
Aligned with how we already work. Integration was smoother than expected. Keeps us honest about what is automated vs not.
No surprises so far — that is a good thing. Keeps context better than our last approach. Good stopgap until we hire more people.
Reasonable quality for the category. Fewer loose ends at the end of the week. Does not solve everything, but covers the basics.
We would use it again in a similar situation. Turnaround feels predictable. We will keep monitoring, but optimistic.
Pretty straightforward setup on our side. Does the job without a lot of ceremony. Not perfect, but fair value.
Worth trying if you want something hands-off. We would like more customization eventually. Fine for now.
Met our baseline expectations. Fewer loose ends at the end of the week. Fine for now.
Fits our workflow better than we expected. Helpful when the team is stretched thin. Keeps us honest about what is automated vs not.
Met our baseline expectations. Good for experiments before we commit deeper. Three months in and still fine with it.
Solid experience overall. Reporting is basic but usable. Does not solve everything, but covers the basics.
No surprises so far — that is a good thing. Keeps context better than our last approach. Good stopgap until we hire more people.
We have been happy with the consistency. We use it alongside manual review. We will revisit if our needs change.
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