About
Brands want influencer marketing but don't know which creators to trust, how much to pay, or how to measure results. Your TikTok & Instagram Creator Sourcer scours social platforms to identify creators whose audience demographics, engagement rates, and content style match each client's brand — filtering out fake followers and inflated metrics. Your Cold Email Outreach Manager fills your agency pipeline by targeting DTC brands and e-commerce companies spending on ads but not yet investing in influencer partnerships. Your UGC Script Writer & Brief Creator produces detailed campaign briefs with shot lists, talking points, and brand guidelines that ensure every creator delivers content that converts. You're the matchmaker between brands and creators — taking a cut of every deal.
Key features
Creator discovery and vetting with audience analysis and fraud detection
Campaign brief creation with brand guidelines and content specifications
Influencer negotiation and contract management at scale
Client acquisition via cold email targeting DTC and e-commerce brands
Campaign performance tracking with engagement, reach, and ROAS metrics
Creator relationship database for repeat partnerships and preferred rates
Use cases
Solo founders
Launch and run your influencer outreach agency without hiring a team. Deploy all 3 AI employees and start generating revenue from day one.
Existing businesses
Add AI-powered automation to your current operations. Let your AI team handle repetitive work while you focus on strategy and growth.
Agencies & freelancers
Use this template as a white-label solution for clients. Customize the employees to match each client's brand and needs.
Side projects
Test business ideas with zero overhead. Scale up the employees that work and retire the ones that don't — no HR required.
Ideal for
Social media marketers who understand the influencer ecosystem, agency owners adding creator partnerships to their services, and entrepreneurs who see the $21B influencer marketing industry as an agency opportunity.
Revenue model
Management fees of 15–30% of influencer campaign spend. Monthly retainers from $2,000–$8,000 per brand client. Top agencies on Naïve manage $100K+ in monthly creator spend across their portfolio.
Connections
Tools used
Your AI team
These 3 employees work together autonomously to run your influencer outreach agency.
TikTok & Instagram Creator Sourcer
Finds micro-creators that match your brand, negotiates rates, and keeps your UGC roster full and ready.
Cold Email Outreach Manager
Builds prospect lists, writes personalized cold sequences, manages deliverability, and books meetings on autopilot.
UGC Script Writer & Brief Creator
Writes UGC video scripts, creates creator briefs, and manages revision cycles for brands and agencies.
Ratings & Reviews
Good enough for day-to-day use. Reasonable default choices most of the time. Support has been fine the few times we needed it.
Fits our workflow better than we expected. Helpful when the team is stretched thin. Happy to leave a short note here.
Worth trying if you want something hands-off. Does the job without a lot of ceremony. Does not solve everything, but covers the basics.
Fine for our current stage. Communication has been fine. Three months in and still fine with it.
Good enough for day-to-day use. Reasonable default choices most of the time. Keeps us honest about what is automated vs not.
Helpful for keeping things moving. Good for experiments before we commit deeper. We might upgrade later — not urgent.
Overall a positive addition to our stack. Matches the tone we were going for. Exactly the level of detail we wanted.
Less back-and-forth than we had before. It is easy to adjust when priorities shift. Would recommend for similar use cases.
Does not require constant babysitting. Performance is acceptable for our volume. We will revisit if our needs change.
Met our baseline expectations. Fewer loose ends at the end of the week. Good stopgap until we hire more people.
We have been happy with the consistency. Output is consistent enough to trust at a glance. Better than doing it all by hand.
Helpful for keeping things moving. We have not outgrown it yet. Glad we did not overthink the rollout.
Steady output week to week. Documentation is clear enough when we need it. Fine for now.
We have been happy with the consistency. We use it alongside manual review. Not perfect, but fair value.
Solid experience overall. Reporting is basic but usable. Better than doing it all by hand.
Solid experience overall. Reporting is basic but usable. No regrets so far.
Good fit for a small team like ours. We have had one or two hiccups — resolved quickly. Reasonable for the price point we expect.
Gets the boring parts off our plate. The handoffs are usually clean. Not perfect, but fair value.
Worth trying if you want something hands-off. Does the job without a lot of ceremony. Three months in and still fine with it.
Gets the boring parts off our plate. We rarely need to redo work. Glad we did not overthink the rollout.
Helpful for keeping things moving. We have not outgrown it yet. Exactly the level of detail we wanted.
Reasonable quality for the category. Fewer loose ends at the end of the week. We will keep monitoring, but optimistic.
Overall a positive addition to our stack. Good for routine work in the middle of the funnel. Saved us more time than we thought.
Steady output week to week. Documentation is clear enough when we need it. We might upgrade later — not urgent.
Met our baseline expectations. Good for experiments before we commit deeper. Does not solve everything, but covers the basics.
Good enough for day-to-day use. We use it alongside manual review. Would recommend for similar use cases.
Gets the boring parts off our plate. The handoffs are usually clean. Saved us more time than we thought.
Good fit for a small team like ours. We have had one or two hiccups — resolved quickly. Fine for now.
Steady output week to week. Edge cases pop up, but nothing major. Does not solve everything, but covers the basics.
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