PR & Press Specialist
Pitches journalists, writes press releases, books podcast appearances, and builds media relationships that earn coverage.
By Naïve
About
Paid ads get you clicks. Press gets you credibility. Your PR & Press Specialist runs earned media like an outbound sales pipeline — researching journalists who actually cover your space, crafting pitches that match their beat and recent articles, and following up without being annoying. It writes press releases that newsrooms can run with minimal editing, identifies podcast and interview opportunities, and tracks media mentions across the web. Most startups either ignore PR entirely or waste money on agencies that send blast pitches. This employee takes a targeted approach: it builds a media list of 50-100 relevant journalists and podcast hosts, personalizes every outreach based on what they've recently published, and maintains ongoing relationships that turn into repeat coverage. For founders who want to build authority, announce funding rounds, or get featured alongside competitors, this replaces both an agency retainer and a junior PR coordinator.
What they do
Build and maintain a targeted media list of 50+ journalists and podcast hosts who cover your industry
Write personalized pitches that reference the journalist's recent work and match their editorial focus
Draft press releases for product launches, funding rounds, partnerships, and company milestones
Identify and apply to 10+ relevant podcast guest opportunities per week
Monitor media mentions and competitor press coverage daily
Track pitch-to-coverage conversion rates and optimize outreach sequences
Starting tasks
Create a PR & Press Specialist strategy plan
Define goals, key initiatives, KPIs, and a 90-day execution plan.
Build and maintain a targeted media list of 50+ journalists and podcast hosts who cover your industry
Core responsibility for the PR & Press Specialist role.
Write personalized pitches that reference the journalist's recent work and match their editorial focus
Core responsibility for the PR & Press Specialist role.
Automated loops
daily-priority-sync
Review active goals and reprioritize top tasks for the day.
Use cases
Full-time replacement
Replace a full-time pr & press specialist hire. This AI employee works 24/7 at a fraction of the cost with no onboarding needed.
Team augmentation
Extend your existing team's capacity. Let the AI handle routine sales tasks while your team focuses on strategy.
Startup scaling
Scale your sales & revenue function without hiring. Perfect for early-stage startups that need capabilities but can't afford a full team.
Agency white-label
Offer pr & press specialist services to clients without adding headcount. Customize the employee per client and charge a premium.
Skills
Tools
Expected results
Secure 4+ earned media placements per month
Achieve 25%+ response rate on personalized journalist pitches
Book 3+ podcast guest appearances per month
Build and maintain relationships with 50+ industry-relevant journalists
Businesses that hire this role
These business templates include a PR & Press Specialist on their AI team.
Ratings & Reviews
Does not require constant babysitting. Integration was smoother than expected. Would recommend for similar use cases.
Helpful for keeping things moving. We have not outgrown it yet. No regrets so far.
Simple to reason about when something changes. We still check the important stuff ourselves. Happy to leave a short note here.
Helpful for keeping things moving. Good for experiments before we commit deeper. Keeps us honest about what is automated vs not.
Overall a positive addition to our stack. Matches the tone we were going for. We will keep monitoring, but optimistic.
We have been happy with the consistency. Output is consistent enough to trust at a glance. Does not solve everything, but covers the basics.
Clear enough for non-technical folks on the team. It is easy to adjust when priorities shift. Fine for now.
Steady output week to week. Documentation is clear enough when we need it. Not perfect, but fair value.
Pretty straightforward setup on our side. Keeps context better than our last approach. We will keep monitoring, but optimistic.
Overall a positive addition to our stack. Matches the tone we were going for. Does not solve everything, but covers the basics.
Clear enough for non-technical folks on the team. Documentation is clear enough when we need it. Glad we did not overthink the rollout.
Does not require constant babysitting. Reporting is basic but usable. Better than doing it all by hand.
Reasonable quality for the category. Handles volume better than we could manually. We will revisit if our needs change.
Fine for our current stage. We have not outgrown it yet. Fine for now.
Pretty straightforward setup on our side. Output is consistent enough to trust at a glance. Exactly the level of detail we wanted.
We noticed fewer dropped tasks after switching. We have had one or two hiccups — resolved quickly. Would recommend for similar use cases.
Does what we needed without much fuss. Reporting is basic but usable. We will revisit if our needs change.
We noticed fewer dropped tasks after switching. Edge cases pop up, but nothing major. We might upgrade later — not urgent.
No surprises so far — that is a good thing. Helpful when the team is stretched thin. Exactly the level of detail we wanted.
Solid experience overall. Reporting is basic but usable. Three months in and still fine with it.
Solid experience overall. Reporting is basic but usable. Three months in and still fine with it.
Gets the boring parts off our plate. We rarely need to redo work. Does not solve everything, but covers the basics.
Solid experience overall. Matches the tone we were going for. Fine for now.
Less back-and-forth than we had before. We rarely need to redo work. Keeps us honest about what is automated vs not.
Pretty straightforward setup on our side. Keeps context better than our last approach. Would recommend for similar use cases.
Less back-and-forth than we had before. It is easy to adjust when priorities shift. Exactly the level of detail we wanted.
We noticed fewer dropped tasks after switching. Edge cases pop up, but nothing major. Good stopgap until we hire more people.
Aligned with how we already work. Integration was smoother than expected. We will revisit if our needs change.
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