About
Earned media is the most credible form of marketing, but traditional PR agencies charge $10K+/month and deliver sporadic results. Your PR & Press Outreach Specialist researches relevant journalists, bloggers, and podcast hosts for each client, crafts personalized pitches tied to trending news hooks, and manages follow-up sequences that turn cold pitches into published features. Your Cold Email Outreach Manager fills your agency's pipeline with outbound targeting founders and executives who want press coverage but can't afford a big-name PR firm. Your LinkedIn DM Appointment Setter books strategy calls with CMOs and brand directors by showcasing recent media placements as social proof. Every placement builds your portfolio — and your portfolio sells the next client.
Key features
Journalist and media outlet research with personalized pitch angles
Press release writing and distribution across wire services
Podcast guest placement for founders and executives
Media coverage tracking with reach, domain authority, and backlink value
Client acquisition via cold email and LinkedIn outreach
Monthly media reports with placement count, impressions, and AVE estimates
Use cases
Solo founders
Launch and run your pr & press distribution service without hiring a team. Deploy all 3 AI employees and start generating revenue from day one.
Existing businesses
Add AI-powered automation to your current operations. Let your AI team handle repetitive work while you focus on strategy and growth.
Agencies & freelancers
Use this template as a white-label solution for clients. Customize the employees to match each client's brand and needs.
Side projects
Test business ideas with zero overhead. Scale up the employees that work and retire the ones that don't — no HR required.
Ideal for
PR professionals who want to run a lean, AI-powered agency, marketing consultants adding media relations to their service stack, and entrepreneurs who see the gap between what traditional PR firms charge and what AI can deliver.
Revenue model
Monthly retainers from $2,000–$7,000 per client. Per-placement pricing at $500–$2,000 for guaranteed media hits. Top PR operators on Naïve serve 15+ clients with predictable placement volume.
Connections
Tools used
Your AI team
These 3 employees work together autonomously to run your pr & press distribution service.
PR & Press Specialist
Pitches journalists, writes press releases, books podcast appearances, and builds media relationships that earn coverage.
Cold Email Outreach Manager
Builds prospect lists, writes personalized cold sequences, manages deliverability, and books meetings on autopilot.
LinkedIn DM Appointment Setter
Profile research, connection requests, warm DM sequences, and calendar booking — all on LinkedIn.
Ratings & Reviews
We would use it again in a similar situation. Turnaround feels predictable. No regrets so far.
Simple to reason about when something changes. Good for routine work in the middle of the funnel. Would recommend for similar use cases.
Clear enough for non-technical folks on the team. It is easy to adjust when priorities shift. We will revisit if our needs change.
Less back-and-forth than we had before. We rarely need to redo work. Reasonable for the price point we expect.
Good enough for day-to-day use. We use it alongside manual review. Does not solve everything, but covers the basics.
Worth trying if you want something hands-off. Does the job without a lot of ceremony. We will keep monitoring, but optimistic.
We would use it again in a similar situation. Communication has been fine. We will revisit if our needs change.
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