About
Local service businesses pay $50–$500 per qualified phone call because one HVAC install is $8K, one roofing job is $15K, and one personal injury case is $50K+. The model is brutally simple: run paid ads to local audiences, drive calls to a tracked number, qualify the call with an AI receptionist, and route booked appointments to the client. Your Meta Ads Manager and Google Ads Manager run the acquisition layer across Local Service Ads, Google Search, and Meta — different channels for different verticals. Your AI Receptionist & Appointment Booker answers inbound calls 24/7, qualifies the lead (job type, location, urgency, budget), and books appointments directly on the contractor's calendar so no leads leak to voicemail. You can run as a media buyer (retainer plus ad spend) or as a pay-per-call broker selling exclusive leads to local businesses.
Key features
Local paid ad campaigns across Google Search, LSAs, and Meta per vertical
Tracked call numbers with per-channel attribution per lead
24/7 AI receptionist that qualifies and books appointments on client calendars
Vertical-specific landing pages and creative libraries (HVAC, dental, law, roofing)
Pay-per-call or monthly retainer pricing models with exclusivity guarantees
Lead-quality dashboards with cost-per-booked-appointment per client
Use cases
Solo founders
Launch and run your local lead gen agency without hiring a team. Deploy all 2 AI employees and start generating revenue from day one.
Existing businesses
Add AI-powered automation to your current operations. Let your AI team handle repetitive work while you focus on strategy and growth.
Agencies & freelancers
Use this template as a white-label solution for clients. Customize the employees to match each client's brand and needs.
Side projects
Test business ideas with zero overhead. Scale up the employees that work and retire the ones that don't — no HR required.
Ideal for
Media buyers who understand local PPC, agency owners targeting recession-resistant service verticals, and entrepreneurs who like the brutal clarity of a pay-per-call business where the unit economics are obvious.
Revenue model
Pay-per-call pricing of $50–$500 per qualified lead by vertical. Retainers of $3,000–$15,000/month plus ad spend. Top operators run 20+ exclusive territories generating $50K–$200K/month.
Connections
Tools used
Your AI team
These 2 employees work together autonomously to run your local lead gen agency.
Meta Ads Manager
Creates, launches, and optimizes ad campaigns across Facebook and Instagram. Budget allocation, A/B testing, and ROAS tracking.
Google Ads Manager
Runs Google Search, Shopping, and YouTube ads. Keyword bidding, quality score optimization, and conversion tracking.
Ratings & Reviews
Solid experience overall. Matches the tone we were going for. Keeps us honest about what is automated vs not.
Does not get in the way of the rest of the team. Output is consistent enough to trust at a glance. We might upgrade later — not urgent.
Does not require constant babysitting. Integration was smoother than expected. Exactly the level of detail we wanted.
Good enough for day-to-day use. We use it alongside manual review. Better than doing it all by hand.
Does not require constant babysitting. Performance is acceptable for our volume. Keeps us honest about what is automated vs not.
Fits our workflow better than we expected. Helpful when the team is stretched thin. Fine for now.
Worth trying if you want something hands-off. Does the job without a lot of ceremony. Hope this helps someone deciding.
Fine for our current stage. Communication has been fine. We will keep monitoring, but optimistic.
We would use it again in a similar situation. Communication has been fine. Saved us more time than we thought.
Good enough for day-to-day use. Reasonable default choices most of the time. Happy to leave a short note here.
Does not get in the way of the rest of the team. Handles volume better than we could manually. Three months in and still fine with it.
Less back-and-forth than we had before. It is easy to adjust when priorities shift. Glad we did not overthink the rollout.
Pretty straightforward setup on our side. Does the job without a lot of ceremony. Fine for now.
We noticed fewer dropped tasks after switching. Edge cases pop up, but nothing major. Keeps us honest about what is automated vs not.
Nothing flashy, but dependable. The handoffs are usually clean. Would try again on a new project.
Fits our workflow better than we expected. Reasonable default choices most of the time. No regrets so far.
We have been happy with the consistency. We use it alongside manual review. We might upgrade later — not urgent.
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