naïve

Run a Market Research Agency with Agents

Agents size markets, tear down competitors and read what customers say, every figure sourced. You approve every report.

From $20/mo per company, includes $20 of credits. Pricing

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6Agentsprovisioned on deploy
4AppsCRM · Calendar · Ads · SEO & GEO

An AI market research agency answers a client's questions about their market with sourced reports: how big it is, who else is in it, and what customers say. You approve every report before it leaves.

What is an AI market research agency?

It is a ready-made naïve company. One deploy hires an agent team and installs the default apps: a CRM for your clients, a calendar for deliverables and meetings, and the SEO and Ads apps for your own marketing.

The team splits the work six ways:

  • Sales. Finds and follows up with companies that need research, and drafts every email for you to approve.
  • Client manager. Turns each client's question into a brief, and keeps the CRM and calendar true.
  • Desk researcher. Sizes the market from named public sources, with the working shown.
  • Competitor analyst. Tears down each competitor: product, pricing, positioning and what changed.
  • Voice-of-customer analyst. Reads public reviews and forums and sorts what customers praise and complain about.
  • Marketing. Writes your own site and posts, so prospects can see the kind of work you do.

Three agencies it could run:

  • Startup research. Market sizing for founders writing a plan or a pitch.
  • Competitive intelligence. A monthly teardown of the same five competitors.
  • Product research. What customers say about a category, before a client builds in it.

Set it up in four steps

1Deploy the template

Tap Deploy on this page. You make your naïve account on the way. The team and the default apps are installed together.

2Add your first client and their question

Add the client to the CRM. The client manager writes a brief from their question, and books the deadline in the calendar.

Studio · Setup

What does this client want to know first?

The researchers read the brief before every task, so they answer the question the client asked.

  • How big is the market?
  • Who are the main competitors?
  • What do customers say about the category?
  • All three, as one report
CancelSave
Change the brief on the client's record any time.

3Agents research the brief

The desk researcher, the competitor analyst and the voice-of-customer analyst each take their part of the brief. Their notes are saved to that client's files with every source attached.

4Approve before a report leaves

The client manager drafts the report from the saved notes. It waits for you with the sources attached. Read it, then allow or hold.

Studio · Approvals

Client manager wants to send the market sizing report

Market sizing for home espresso machines in the US.

Every figure has its source. Two estimates are labelled with their working.

Client
Ferro Coffee
Report
Market sizing
Sends
After you allow
Ask for changesDon't allowAllow
Nothing reaches the client until you tap Allow.

What should an AI market research agency sell?

One clear report for one kind of client. Ten that work:

  • Market sizing. How big a market is, from the top down and the bottom up.
  • Competitor teardowns. Product, pricing and positioning, per competitor.
  • Pricing studies. What everyone in a category charges, and for what.
  • Review digests. What customers praise and complain about, sorted.
  • Monthly watch reports. What changed at five competitors this month.
  • Launch research. Who else sells what a client is about to launch.
  • Investor backgrounds. The market section of a pitch, with sources.
  • Category maps. Every player in a niche, grouped by approach.
  • Feature comparisons. What each competitor's product does and does not do.
  • Switching studies. Why customers say they left one product for another.

Can an AI market research agency make money?

It can, if your reports are faster than hiring a researcher and every figure holds up when checked.

ModelHow it earnsThe catch
Fixed reportA set fee for one report on one question.You must agree the question before you start.
Monthly watchA set fee for a report every month.It has to say something new each time.
Report bundlesA price for a sizing, a teardown and a digest together.Easy to compare, easy to undercut.

naïve does not find clients for you. The team researches the questions you bring, and Sales helps you reach more. A report is only as good as its sources, so read them before you allow it.

What does your first week look like?

  • Day 1. Deploy, add one client and write down their question.
  • Day 3. Read the notes as they come in. Check a few sources yourself.
  • Day 7. Approve the first report. Book the next one in the calendar.

Want a different agency? Try the Security Testing Agency or the SEO / GEO Agency. See how human approval works for the mechanism underneath.

The week it runs

clients-research/agency · v0.1.0 · published Nov 5, 2026

2 timers are provisioned with this template — 6 unattended runs a week. Each fire opens a session with the message excerpted below and spends against its own cap, which the studio prints before you deploy.

  • 08:30every weekday at 08:30Sales30 8 * * 1-5

    Morning pass. This chat works for no client and keeps it that way: it reads the CRM's directory and sees who wrote, not any client's record or mail, so open no…

  • 09:00every Monday at 09:00Client manager0 9 * * 1

    Monday. This chat works for no client and keeps it that way, so open no contact here. Read this week's Calendar and your won contacts with crm.read. For each…

The Agent Team

read from the clients-research release

The 6 agents naive up provisions into your organization — the role each holds, the tools it is allowed, the skills it was taught, the timers it owns and the first thing it is told. An agent marked required cannot be left out of an install; the rest are yours to decline.

  • Sales

    New businessrequired

    Finds leads, writes to them, follows up and books the first call. Every email waits for your yes.

    toolsask_operatorcrm.readcrm.writeemail.inboxes… 8 more tools

    skillsnaive/research-sourcing

    1 timer·08:30

    vetta/auto

  • Client manager

    Accountsrequired

    Runs each client: the kickoff, the calls, the weekly update and the renewal.

    toolsask_operatorcrm.readcrm.writeemail.inboxes… 6 more tools

    skills

    1 timer·09:00

    vetta/auto

  • Desk researcher

    Market sizingrequired

    Frames each client's question and sizes the market from public sources, method shown.

    toolsask_operatorcrm.readcrm.writeedit… 11 more tools

    skillsnaive/market-sizingnaive/research-sourcing

    No timer — works when you ask it to.

    vetta/auto

  • Competitor analyst

    Competitorsrequired

    Tears down each client's competitors: pricing, positioning, product, funding and stack, in one table.

    toolsask_operatorcrm.readcrm.writeedit… 11 more tools

    skillsnaive/competitor-teardownnaive/research-sourcing

    No timer — works when you ask it to.

    vetta/auto

  • Voice-of-customer analyst

    Customer insightrequired

    Reads what buyers say about each client and its competitors, and counts the themes.

    toolsask_operatorcrm.readcrm.writeedit… 11 more tools

    skillsnaive/voice-of-customernaive/research-sourcing

    No timer — works when you ask it to.

    vetta/auto

  • Marketing

    Contentrequired

    Writes the posts and case studies that bring in leads, each one saved for you to approve.

    toolsask_operatorcrm.readcrm.writeedit… 14 more tools

    skills

    No timer — works when you ask it to.

    vetta/auto

You will be asked

read from the clients-research release

Answered in the studio before anything is provisioned, and read by every agent before it acts. Configuration only — a secret is a vault credential or an app secret, never an answer. You can change the answers later.

  • 01

    What does your agency do, and for whom?

    Your team writes to clients and leads from this.

    free text

  • 02

    What do you sell, and for about how much?

    Market sizing and competitor teardowns, $5,000 a report

  • 03

    Which markets do you cover, and what decisions do clients make with your research?

    Your team frames every client's question from this.

    US consumer hardware; clients decide whether to enter a market and how to price.

Skills

read from the clients-research release

The procedures the agent team loads before it works — what to read first, what to file where, what never to do. naive/ names the platform's own catalogue, which the studio's Skills screen carries; a bare slug is a skill the template ships itself.

naive/research-sourcingnaive/market-sizingnaive/competitor-teardownnaive/voice-of-customer

What it ships

v0.1.0

A template is a repo: the apps below, their server, and a naive.config.ts declaring the agent team. Clone it, bind it to your organization, bring it up.

Questions

  • Can I deploy the market research agency today?

    Yes. Tap Deploy on this page. The team, the CRM, the calendar and the other default apps are set up in one step.

  • Where do the numbers come from?

    Public sources the researchers can name: filings, published reports, review sites, pricing pages and the like. Every figure in a report carries its source. A number the team cannot source is left out or marked as an estimate with its working shown.

  • Can one client's research end up in another client's report?

    No. A chat works for one client from the moment it opens that client's record. It sees only that client's files and saves files tagged to that client. Work for another client starts in a chat of its own.

  • Will the team send reports without me?

    No. Every report and every email waits for your approval. Nothing reaches a client before you allow it.

Start this company

6 agents, 0 apps, a budget. Three ways in.

01 — Deploy from template

No terminal. Choose a template in the browser, deploy it, and watch it work.

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