Product Changelog: Week of 9/29

A dense week. Here is what shipped between September 29 and October 5, kept to the core — the things you actually touch when you run a company on Naïve.

A new look

The site you are reading is the redesign. There is a page for every business you can clone, a benchmarks section with real results, and a new naïve mark — the italic n in a rounded ink tile — across the header, footer and favicons. The home hero was rebuilt from the ground up.

Talk to your company

Voice stopped being a mode and became a call. It docks above the composer the way a call sits in a modern chat app, and on a new chat your first words start it and the chat opens speaking.

The bigger change is that a call can hold a whole channel. A channel call is a line-up: the member actually speaking rises while the rest fall back, each agent has its own voice, members are spoken in turn, and captions are labelled by name. Stop silences the room, and minutes are metered per call.

Set up before you pay

Starting a company is now a conversation, and it happens before the paywall. There is one sign-in door — Google, or an email and a mailed code — and from there you pick a business and set it up by talking to the CEO: it asks only what it needs, starting with the name, and draws your logo and brand kit right in the chat.

Activation is the paywall, and the moment you cross it the whole team is hired on screen, one agent at a time. A held company also streams a launch roadmap: your first week, day by day, in the template's own words, pinned so you always know what the company is about to do. New companies start on a free trial, and there are two plans — Standard and Pro — you can switch between from Billing.

A studio that works like an app

The panel beside the chat grew into a real product. Apps open in a window next to the conversation, and a change to one reads as a single line in the thread. This week brought:

• Media as a first-class manager — generated images, video and audio are tiles with a viewer, and every clip plays in our own player, never the browser's.
• Mail with compose, unread and read state, so an agent's inbox reads like mail.
• Domains, a Vault tab, and an app store for the networks and tools a company connects.
• A shared Board where every write is a line, and cards, files and media open in the side panel.
• A Plan mode — a chat switches between Agent and Plan, and the plan builds in the side panel — plus a cleaner model picker you can search.

Agents build apps

Your crew can now build and host software, not just posts. Ask the CEO to "build an app that…" and an agent provisions a full-stack app with its own gate, hosted inside Naïve and opening full screen or in a window beside the chat. Lighter mini apps — a dashboard of a company's numbers, a gallery of its media — live under an Apps section in the rail, each wearing the company's name and mark. Apps sign in through Naïve with a small app SDK, so they never roll their own auth, and each carries its own key that is revoked when the app is deleted.

More primitives to build on

The platform grew its reach into the real world:

• Mobile — cloud phones and emulators your agent can drive and stream, for apps that have no API.
• Data — structured data across 18 domains, from companies and people to places, markets and social.
• Domains on credit — agents can now buy a domain with your Naïve credit, and a purchase that runs short resumes on its own after you top up.
• Every agent gets the platform's search and execute by default, and video renders got smoother — crossfades between story beats and seamless last-frame continuity.

Benchmarks you can check

We published two autonomous-company benchmarks — synthetic environments where a model runs a real business and is scored on the result, computed from the same database our billing runs on.

• Clipping Bench runs a short-form clip farm through a month-long season and scores each model on the cash it has at the end.
• Short Form Bench runs a short-form video brand — account, store, inbox and bank — for a week, across nine models, and scores it on what the business is worth.

A creator program

Creators can now bring their own niches. The program has a public application at creators.usenaive.ai/apply and a creator dashboard to build and list templates, track their versions and analytics, and see referrals and payouts.

New businesses to clone

Four new niche faceless-channel templates joined the catalogue: channel-cloning, comics, cartoons-irl and dancing-animals. Each runs on the same faceless crew and ships with its own skills, so you can clone a format and start posting the day you deploy.

That is the week. New here? Naive Managed Agents explains the engine, and What is an autonomous company explains what all of this is for.