Data Enrichment Specialist
Builds lead lists, enriches contact and company data, verifies information, and keeps your CRM clean and actionable.
By Naïve
About
Your sales team is only as good as the data they work with. Bad emails bounce, wrong titles waste pitches, and stale records clog your pipeline with ghosts. Your Data Enrichment Specialist builds and maintains the data foundation that makes outbound actually work — sourcing leads that match your ICP, enriching records with verified emails, direct dials, tech stack data, company revenue, employee count, and recent funding activity. This employee doesn't just scrape names into a spreadsheet. It cross-references multiple data sources to verify accuracy, identifies decision-makers within target accounts, maps organizational structures, and scores leads based on fit and timing signals. It continuously cleans your CRM — merging duplicates, updating job changes, removing bounced contacts, and flagging accounts that show buying intent. For sales teams tired of spending half their day on data hygiene instead of selling, this replaces both a research assistant and a data operations specialist.
What they do
Build targeted lead lists of 200+ verified contacts per week based on ICP criteria
Enrich existing CRM records with missing data — direct emails, phone numbers, tech stack, company size, and funding
Verify email deliverability before adding contacts to outbound sequences — target 95%+ validity rate
Map organizational hierarchies within target accounts to identify all relevant decision-makers and influencers
Clean the CRM weekly — merge duplicates, update job changes, remove bounced contacts, and archive stale records
Score and prioritize leads based on firmographic fit, technographic match, and behavioral intent signals
Starting tasks
Create a Data Enrichment Specialist strategy plan
Define goals, key initiatives, KPIs, and a 90-day execution plan.
Build targeted lead lists of 200+ verified contacts per week based on ICP criteria
Core responsibility for the Data Enrichment Specialist role.
Enrich existing CRM records with missing data — direct emails, phone numbers, tech stack, company size, and funding
Core responsibility for the Data Enrichment Specialist role.
Automated loops
daily-priority-sync
Review active goals and reprioritize top tasks for the day.
Use cases
Full-time replacement
Replace a full-time data enrichment specialist hire. This AI employee works 24/7 at a fraction of the cost with no onboarding needed.
Team augmentation
Extend your existing team's capacity. Let the AI handle routine data tasks while your team focuses on strategy.
Startup scaling
Scale your data & analytics function without hiring. Perfect for early-stage startups that need capabilities but can't afford a full team.
Agency white-label
Offer data enrichment specialist services to clients without adding headcount. Customize the employee per client and charge a premium.
Skills
Tools
Expected results
Deliver 200+ verified, ICP-matched leads per week
Maintain 95%+ email validity rate on all enriched contacts
Reduce CRM duplicate rate to under 2%
Enrich 90%+ of target account records with complete firmographic and technographic data
Businesses that hire this role
These business templates include a Data Enrichment Specialist on their AI team.
Lead List Building Service
Build hyper-targeted prospect lists with verified emails, direct dials, and enriched company data. Sales teams pay premium prices for lists that actually convert.
Company Data Enrichment Service
Enrich CRM records with firmographic, technographic, and contact data. Turn messy databases into revenue-ready intelligence for sales and marketing teams.
Ratings & Reviews
Overall a positive addition to our stack. Matches the tone we were going for. Better than doing it all by hand.
Fine for our current stage. Communication has been fine. Hope this helps someone deciding.
Gets the boring parts off our plate. The handoffs are usually clean. Fine for now.
We noticed fewer dropped tasks after switching. Edge cases pop up, but nothing major. Not perfect, but fair value.
Good fit for a small team like ours. Performance is acceptable for our volume. Would try again on a new project.
Good enough for day-to-day use. We use it alongside manual review. Exactly the level of detail we wanted.
Aligned with how we already work. Integration was smoother than expected. Fine for now.
Fine for our current stage. We have not outgrown it yet. We will revisit if our needs change.
No surprises so far — that is a good thing. Helpful when the team is stretched thin. Would try again on a new project.
Good fit for a small team like ours. Performance is acceptable for our volume. No regrets so far.
Gets the boring parts off our plate. We rarely need to redo work. No regrets so far.
Gets the boring parts off our plate. We rarely need to redo work. Better than doing it all by hand.
Hire your Data Enrichment Specialist today
Always on, always learning, always shipping. No interviews, no onboarding — just results.
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